Ask the Cat. Whiskas campaign with a silver tabby and an empty purple bowl.

Whiskas — Student concept campaign

ASK THE CAT.

Art direction · AI-generated visuals & speculative OOH mockups

Everyone online has an opinion. The cat has a preference. This Whiskas concept campaign lets an empty bowl, an occupied keyboard and a request for seconds do the talking.

Student concept. AI-generated imagery and speculative outdoor mockup.

Source: Trust me. I ate it. An empty bowl gives the cat the last word.
01Source: Trust me. I ate it. An empty bowl gives the cat the last word.
Will my cat like Whiskas? Asked my cat instead.
02Will my cat like Whiskas? Asked my cat instead.
The verdict? Seconds. A matter of taste.
03The verdict? Seconds. A matter of taste.
Source: Trust me. I ate it. Speculative outdoor mockup.
04Source: Trust me. I ate it. Speculative outdoor mockup.
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