ASK THE CAT.

Whiskas — Student concept campaign

ASK THE CAT.

Art direction · AI-generated visuals & speculative OOH mockups

A concept campaign for Whiskas that gives cats the last word on internet opinions. Playful portraits turn the everyday eater into the reviewer, the answer and the star witness.

Poster. Source: Trust me. I ate it.
01Poster. Source: Trust me. I ate it.
Poster. Asked my cat instead.
02Poster. Asked my cat instead.
Poster. The defence rests.
03Poster. The defence rests.
Poster. Remember Vine? Still purring.
04Poster. Remember Vine? Still purring.
Bus shelter. Source: Trust me. I ate it.
05Bus shelter. Source: Trust me. I ate it.
Billboard. Asked my cat instead.
06Billboard. Asked my cat instead.
Metro. The defence rests.
07Metro. The defence rests.
OOH. Remember Vine? Still purring.
08OOH. Remember Vine? Still purring.
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