Even the big ones. Advertising Standards Authority outdoor campaign

Outdoor 01 — Even the big ones.

Advertising Standards Authority

Even This One

Spec — concept & art direction · AI-assisted illustration and copy development

Commercial advertising in Ireland has standards to meet. This campaign introduces the Advertising Standards Authority through the ads people encounter: the big ones, the small print, and the ones on their screens.

Engraved objects make that responsibility physical. An oversized ad is held up, a footnote grows through a magnifier, and a phone feed unfolds into paper. Three social series explore the details, the claims and the changing formats of advertising.

Developed as a speculative portfolio project from a brief received during an internship.

Out of home

Three outdoor executions connect advertising standards to scale, detail and format. Concept mockups show the work at street level; flat artwork follows for a closer look.

Even the big ones. Billboard placement — concept mockup.View full size ↗
Even the big ones. Billboard placement — concept mockup.
Even the small print. A footnote expands through an engraved magnifier: the details are part of the ad, too.View full size ↗
Even the small print. A footnote expands through an engraved magnifier: the details are part of the ad, too.
New format. Same rules. A phone feed unfolds into real paper, connecting digital advertising with the same public responsibility.View full size ↗
New format. Same rules. A phone feed unfolds into real paper, connecting digital advertising with the same public responsibility.
Even the small print. Bus shelter placement — concept mockup.View full size ↗
Even the small print. Bus shelter placement — concept mockup.

Social / The small print

From the smallest detail to the whole message. A three-card carousel.

In the feed

Small screen.
A full story.

Explore the three-card carousel.

01 / 03
Interactive concept mockup
Small print. Real standards. The details are part of a commercial ad, too.
Advertising Standards Authority

The details are part of a commercial ad, too.

Concept carousel · Swipe to explore
Small print. Real standards. The details are part of a commercial ad, too.View full size ↗
Small print. Real standards. The details are part of a commercial ad, too.
A footnote isn't a hiding place. The magnifier brings the qualification into the open.View full size ↗
A footnote isn't a hiding place. The magnifier brings the qualification into the open.
From first glance to final line. Headline and footnote receive equal visual weight.View full size ↗
From first glance to final line. Headline and footnote receive equal visual weight.

Social / Big claims

A promise needs more than a big headline. A three-card carousel.

Big claims. Same standards. A megaphone’s promise is physically measured.View full size ↗
Big claims. Same standards. A megaphone’s promise is physically measured.
Big type isn't proof. A small supporting document interrupts an enormous claim.View full size ↗
Big type isn't proof. A small supporting document interrupts an enormous claim.
Confidence takes more than confidence. The claim is brought together with its support, without suggesting pre-approval.View full size ↗
Confidence takes more than confidence. The claim is brought together with its support, without suggesting pre-approval.

Social / Scroll stops

New advertising formats, a familiar responsibility. A three-card carousel.

Ads move fast. Standards still apply. An online feed becomes a tangible strip of advertising.View full size ↗
Ads move fast. Standards still apply. An online feed becomes a tangible strip of advertising.
A paid post is still an ad. An unmistakable AD label interrupts the feed.View full size ↗
A paid post is still an ad. An unmistakable AD label interrupts the feed.
New format. Same responsibility. A screen and a printed sheet close the series on a shared responsibility.View full size ↗
New format. Same responsibility. A screen and a printed sheet close the series on a shared responsibility.
back to homeSEALED. SEALED. SEALED.
keep scrolling !
next up...

SEALED. SEALED. SEALED.

Boğaçhan ÜlkerPortfolio