One of Sixteen — a 16-character concept, prototyped through Biter, Licker and Hoarder.
Cadbury Crème Egg — independent speculative campaign
One of Sixteen
Spec — concept, copy, art direction, digital design and motion; AI-assisted imagery
A 16-character concept; a prototype developed through three: Biter, Licker, Hoarder. A small egg habit becomes a very serious character study.
DOOH uses timing to reveal the habit. Social turns each habit into a recognisable document. The quiz lets people claim and share their profile.
Two 15-second storyboards indicate gags and timing, not finished films. Independent speculative work with AI-assisted imagery.
Three habits. Three moving punchlines.
Three silent, eight-second DOOH loops. The Biter cuts an instruction short; the Licker takes a progress bar at its word; the Hoarder reserves every allocation. Press play to see each behaviour unfold.
A little paperwork. A lot of personality.
An interrupted intake form, an open-ended appointment and a very personal inventory. Three vertical social executions give each character a document of their own.
Later is doing a lot of work.
Five swipes through a Hoarder’s perfectly reasonable logic. One small precaution becomes a collection.
Small screen.
A full story.
Explore the 5-card carousel.
One for later. And later’s later. What’s your egg habit?
Concept carousel · Swipe to exploreReels / Shorts — 15-second storyboards
Two illustrated film concepts, not finished films. Open each board full size, or explore its five shots and planned timing below.
Explore the five shots and timing
Explore the five shots and timing
Your turn.
The Goo Profiling Clinic turns a simple choice into a character and a downloadable profile card. Try the three-profile prototype below.
TRY THREE CAMPAIGN PROFILES
A Crème Egg. First thought?
A playful three-profile prototype. Your answers stay on this page.
A world beyond the screen.
The clinic gives the portraits and paperwork a shared setting. The Hoarder’s Box turns the same behaviour into a packaging concept.
