One of Sixteen — a very serious egg habit.
Cadbury Crème Egg
One of Sixteen
Independent concept · Copy, art direction & digital design · AI-assisted imagery
A small egg habit. A very serious character study. One of Sixteen turns the way you eat a Crème Egg into a personality worth owning: the Biter interrupts, the Licker takes their time, and the Hoarder keeps a reserve.
Three characters lead the digital campaign. DOOH interrupts, delays and reallocates; social turns everyday habits into clinic paperwork. A swipe story and an interactive profile card invite people to recognise themselves.
An independent speculative campaign developed from the original sixteen-character concept. The working prototype explores three profiles; the short films are presented as storyboards.
Three habits. Three moving punchlines.
Three silent, eight-second DOOH loops. The Biter cuts an instruction short; the Licker takes a progress bar at its word; the Hoarder reserves every allocation. Press play to see each behaviour unfold.
A little paperwork. A lot of personality.
An interrupted intake form, an open-ended appointment and a very personal inventory. Three vertical social executions give each character a document of their own.
Later is doing a lot of work.
Five swipes through a Hoarder’s perfectly reasonable logic. One small precaution becomes a collection.
Small habits. Fifteen seconds.
Two Reels / Shorts concepts designed to work without sound. Each visual storyboard follows five shots from 00–15 seconds; open the boards to read the direction and timing.
Your turn.
The Goo Profiling Clinic turns a simple choice into a character and a downloadable profile card. Try the three-profile prototype below.
TRY THREE CAMPAIGN PROFILES
A Crème Egg. First thought?
A playful three-profile prototype. Your answers stay on this page.
A world beyond the screen.
The clinic gives the portraits and paperwork a shared setting. The Hoarder’s Box turns the same behaviour into a packaging concept.
